If you are a tech marketer, you are likely to collect massive amounts of user information. While this data may be useful for improving customer experience and marketing strategies, it comes with a great responsibility to protect that data from misuse.
Data privacy has become an important differentiator for buyers. In a recent Gartner Digital Markets survey[*], 84% of businesses said data privacy is the most valuable factor for them when buying software.
Marketers and sales representatives who successfully demonstrate their commitment to data privacy are likely to have a leg up on the competition. By being transparent about the steps you take to secure customer data, you build their trust in your solutions and ensure your business is operating in an honest and helpful way.
This article lists five ways to convey your privacy policies and to show prospects that you take data privacy and security seriously.