Are you a software marketer seeing strong site traffic, but your conversion rates aren’t quite where they should be? You’re not alone. According to Gartner Digital Markets research, nearly 48% of website visitors leave a landing page without engaging deeper with any marketing material housed on the website.
When launching pay-per-click (PPC) or demand-generation campaigns, it pays to have a strong landing page copy where all elements work together to persuade website visitors to become your customers. An optimized landing page copy improves engagement with qualified prospects by enhancing their website experience.
Every detail matters when crafting persuasive landing page content — fine-tuned headlines, simple language, inviting calls to action (CTAs) and more. Make your copy captivating with these eight best practices for landing page copywriting.