As a software marketer, you may not have even considered the impact that email filters have on the conversion rate of your landing pages.
For example, landing page services usually offer an option to build forms that ask for a professional email, rather than a personal one. This is known as validation. But requiring a filter like this may greatly impact your conversion rate.
Considering email filters like these is just one element that goes into converting website visitors into high-quality leads. It’s crucial to fully optimize your lead generation forms to create compelling landing page experiences, especially for pay-per-click (PPC) campaigns.
Here what you need to know about email filters on forms, and how to optimize to convert website visitors to high-quality leads.