Online customer reviews are often seen as a necessary evil: something companies have to handle every now and again to validate marketing claims.
However, online customer reviews are the most commonly used content to make software purchase decisions. 86% of buyers say reviews are important or very important to evaluate software before making a purchase.
Harness the power of online reviews and they could become the backbone of your business’s reputation and a crucial growth driver. This guide shares how to unlock their full potential.
We will cover: