Online videos have traditionally been used for product demonstrations, but top brands are responding to the growing consumer appetite for videos by using them across marketing channels and throughout the sales funnel.
Embedding videos into landing pages, websites, social media, email, sales outreach strategies and customer onboarding can generate much higher user engagement than text-based content.
Despite videos emerging as the next frontier in digital marketing, many business-to-business (B2B) marketers still hesitate to include them in their marketing plans, due to limited budgets and complex production processes.
But you don’t always have to break the bank or create perfectly polished videos to receive a high return on investment (ROI) on your videos. Gritty videos that are authentic, helpful and relevant to buyers can have just as much impact.
Below, we discuss four best practices for creating effective B2B marketing videos that move your customers down the sales funnel and improve their buying experience.