It’s not enough to have perfected the messaging and design elements of your landing page — you also need to consider if your lead generation forms are fully optimized. If there’s a huge difference between page visitors and conversions, your lead generation forms need to be better optimized to support your marketing strategies.
Optimizing lead generation forms is a great way for software marketers to improve the conversion rate on their website. How you craft your lead generation forms is key to moving B2B leads through the buyers’ journey, whether they are downloading content or scheduling a demo.
Here are three steps B2B software marketers can take to optimize lead generation forms and increase your conversion rate.