Launching and growing a software-as-a-service (SaaS) company is no easy task. Many B2B SaaS providers looking to scale their business and customer base encounter various roadblocks, such as inadequate lead generation, high customer acquisition costs, low customer retention rates and less-than-optimal customer lifetime value (CLV).
The increasing popularity of cloud-based services is driving the demand for SaaS solutions. According to Gartner, SaaS makes up the largest share of the cloud service market and more than 50% of the overall software market. This share is only expected to increase in the future.