Sales Enablement With Buyer Discovery Intent Data

On Demand | 10 minutes

Software buyers tend to stay anonymous for as long as possible, leaving sales reps with just 16% of the buying cycle to build relationships and influence purchase decisions.

In this session, we explore ways your sales teams can use Buyer Discovery intent data to break into more deals and increase win rates over time.

You will learn:
  1. How to monitor the market with intent data
  2. How to tailor talk tracks to pique interest
  3. How to run plays with intent data to achieve your goals
Mark DiGiammarino
Senior Director, Vendor Services

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