Success story #3: RavenCSI built brand reputation with customer feedback
Challenges they faced:
RavenCSI, a survey software for customer service intelligence, was eager to expand its reach and distinguish itself from competitors in the market. They aimed to establish a solid brand reputation and foster user trust by garnering positive reviews on renowned platforms like Capterra, GetApp, and Software Advice.
With the potential to create a comprehensive profile on these sites, RavenCSI had the opportunity to generate more leads, enhance customer retention, and ultimately elevate its brand presence in the industry.
The solution they implemented:
RavenCSI strategically collaborated with Gartner Digital Markets and leveraged its review collection service. Together, they devised a tactical review-collection campaign focused on obtaining genuine, insightful user feedback. By offering a gift card as a token of appreciation, RavenCSI ensured that users felt valued for their feedback.
This approach not only amplified RavenCSI's online presence but also generated a steady influx of qualified leads. The authentic reviews showcased the company's commitment to customer satisfaction, reinforcing its brand reputation and fostering customer trust.
Results they achieved:
- Collected 11 valuable customer testimonials within two months.
- Extracted insightful suggestions from customer feedback to enhance and refine the platform.
- Elevated reputation as a credible and trustworthy software provider in the competitive market.