There are many business opportunities in Brazil for software and SaaS providers looking to expand into new global emerging markets. Brazil’s software market, valued at $9.3 million in 2022, is the largest software market in Latin America and is expected to reach $13.3 million by 2025, according to Gartner Market Databook, 2Q22.
However, the Brazilian market comes with a unique set of challenges. In particular, Brazilian software buyers prefer content in their primary language, Portuguese, and find that reviews greatly influence their software purchases. SaaS and software marketers should take the time to understand the top concerns and business priorities in order to maximize their return on investment (ROI) in Brazil.
In this post, we share insights about software buyers in Brazil and how to best engage and convert them with a strong international marketing strategy.