France is a competitive market for software and SaaS providers seeking to expand their global reach. The country’s software market, estimated at $19.7 billion U.S. in 2022 according to a Gartner forecast, is Europe’s third-largest software market with an expected CAGR of 10% through 2025. While there are tons of opportunities, expanding into France’s software market may feel daunting.
To build a market entry or campaign expansion strategy for the French market requires a thorough understanding of the country’s software buyers. Software marketers should take the time to understand the top concerns and business priorities in order to maximize their efforts and ROI in France.
In this post, we share insights about software buyers in France and how to best engage and convert them with a strong digital marketing strategy.