Japan is a lucrative market for software and SaaS providers seeking to expand their global reach in a new region. The country’s software market, estimated at $26.8 billion in 2021, has an expected CAGR of 10.3% through the next four years. While there are tons of opportunities, expanding into Japan’s software market isn’t easy.
Building a market entry or campaign expansion strategy that includes the Japanese market requires a thorough understanding of the country’s software buyers. SaaS and software marketers should take the time to understand the top concerns and business priorities in order to maximize their efforts and ROI in Japan.
In this post, we share insights about software buyers in Japan and how to best engage and convert them with a strong marketing strategy.