Business leaders supporting field service and maintenance functions are digitizing and automating operations to improve customer experience in a fast-changing landscape. Four out of 10 businesses have adopted field service and maintenance in the past two years. To capture this opportunity, software marketers must understand businesses' challenges and technology investment approaches to build a more relevant and successful engagement strategy.
This resource features exclusive data on the field service and maintenance software market uncovered as part of the Gartner Digital Markets 2022 Global Software Buyer Trends Survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries.
Download this guide to understand the field service and maintenance software purchase journey, and maximize your sales and marketing efforts to convert more prospects into customers.
You will learn:
- The market trends shaping field service and maintenance software adoption. Discover business technology trends impacting software investment and how providers can capture buyers' interest on a global scale.
- Key priorities and behaviors of software buyers. Build a viable go-to-market and sales strategy as field service and maintenance software purchase preferences evolve within a self-driven, nonlinear buyer journey.
- How to better engage buyers in a fast-growing marketplace. Leverage recommendations to establish a powerful brand presence and build a solid customer base.
