The redefinition of the office has intensified the adoption of facility management tools to drive efficiency in real estate management and meet new business needs, such as introducing shared seating, reducing portfolio size and planning office renovations. In 2022, one in every four organizations spend 16% to 30% more on property and facility management software compared to the previous year. To capture this opportunity, software marketers must understand businesses' challenges and technology investment approaches to build a more relevant and successful engagement strategy.
This resource features exclusive data on the property and facility management software market uncovered as part of the Gartner Digital Markets 2022 Global Software Buyer Trends Survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries.
Download this guide to understand the property and facility management software purchase journey, and maximize your sales and marketing efforts to convert more prospects into customers.
You will learn:
- The market trends shaping property and facility management software adoption. Discover business technology trends impacting software investment and how providers can capture buyers' interest on a global scale.
- Key priorities and behaviors of software buyers. Build a viable go-to-market and sales strategy as property and facility management software purchase preferences evolve within a self-driven, nonlinear buyer journey.
- How to better engage buyers in a fast-changing marketplace. Leverage recommendations to establish a powerful brand presence and build a solid customer base.
