Six out of 10 businesses are planning to spend up to 50% more on retail and e-commerce software in 2022 compared to last year. To capture this opportunity, marketers must understand businesses’ challenges and approaches to technology investment in order to build a more relevant and successful engagement and e-commerce software market uncovered as part of the Gartner Digital Markets 2022 Global Software Outlook survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries.
Download this guide to understand the retail and e-commerce software purchase journey and maximize your sales and marketing efforts to convert more prospects into customers.
You will learn:
The market trends shaping retail and e-commerce software adoption. Discover business technology trends impacting software investment and how providers can capture buyers’ interest on a global scale.
Key priorities and behaviors of software buyers. Build a viable go-to-market and sales strategy as retail and e-commerce software purchase preferences evolve within a self-driven, nonlinear buyer journey.
How to better engage buyers in a fast-growing marketplace. Leverage recommendations to establish a powerful brand presence and build a solid customer base.