Technology providers using third-party intent data for digital marketing are 2.09 times more likely to have an impression to form-fill conversion rate of 10% or more (full research available to Gartner clients). What that means is if a technology provider can successfully use third-party intent data, its chances of getting website and page visitors to fill request forms and turn into potential buyers increase significantly.
That increase happens because intent data enables a B2B marketer to send website visitors to pages relevant to their needs, as opposed to generic pages that cater to a broad audience.
But how does a technology provider ensure that it is accessing and utilizing third-party intent data to the fullest potential? Ensure quality and alignment of intent data, set data utilization methods and compare current processes against these best practices.