Through my experience managing sales teams, I know calling and emailing prospects is an important part of the job, but sometimes it takes a little more creative thinking to successfully reach a buyer.
The most common tricks for reaching buyers include calling at different times of day, trying various extensions or crafting emails with attention-grabbing subject lines. But what about smartphones — an ubiquitous Americans distraction?
As consumers move toward mobile reliance for day-to-day tasks and purchases, a texting sales strategy can take advantage of that exposure. And with Gartner reporting SMS open and response rates as high as 98% and 45%, respectively — in contrast to corresponding figures of 20% and 6% for email, it’s hard to ignore texting as the next sales frontier. As with any new sales strategy there are best practices, steps to avoid and ways to make it work well for specific teams.