What do software buyers look for when seeking technology to ease their job? What's one of the most important factors influencing their purchase decision?
Reviews from customers who have already used the same product or service.
Customer reviews are extremely important in today's digital buying journey. They provide valuable feedback to companies, helping them improve products or services and attract new customers. Two-thirds of buyers claim that reviews significantly impact their purchasing decisions.
Since reviews strongly influence the buying experience, it’s crucial for software and SaaS providers expanding to global markets to make reviews available in multiple languages. They must have product reviews translated into their prospects’ local or native languages.
Let’s dive deeper and learn the importance of translating user reviews and how it improves conversions for global reviews campaigns.