If you are a software marketer, the last thing you would want is for your hard-earned clients to churn before you have had a chance to win their loyalty. Measuring customer lifetime value (CLV) can help you retain clients and ensure lasting relationships with them. As a matter of fact, 25% of marketers rank CLV among their top five marketing metrics as it helps them assess and increase the efficacy of their outreach campaigns.
For software marketers focused on customer acquisition and lifecycle, CLV can assist in identifying your most valuable customers, and enable you to engage them with compelling offerings and incentives.
CLV gives a repeatable way to define high-value customers and drive retention efforts. In this article, we explore what is customer lifetime value and how it can help you better serve your customers.