Bringing a product to market without a clear roadmap to reach the target customers can be a costly mistake. If you are promoting your software among the wrong group of people, introducing it too soon or too late in a region, or facing stiff competition from many similar solutions, you risk pouring time and resources into a plan without any chance of profitability.
To avoid these common pitfalls and hangups, software marketers must create a detailed go-to-market action plan ahead of time that outlines all you need to undertake business expansion. However, this process is anything but easy to navigate.
For demand generation professionals and product marketers working on new product launches or updates, this article will delve into what a go-to-market strategy is and why it is essential for your success. We’ll also break down the key components of a go-to-market strategy and provide tips on how to approach each of them.