Earning the trust of potential customers is a make-or-break factor for software providers looking to grow their business. Social proof - the idea that people follow others' actions - is key to building credibility and establishing trust with prospects.
Online reviews are a powerful form of social proof, with 86% of businesses considering verified reviews critical in their purchase decisions, according to 2023 Software Buying Trends.
Using social proof in your marketing campaigns can demonstrate the value of your products or services through the authentic experiences of your customers. This article will explore the impact of social proof and offer actionable tips so you can resonate with potential customers.