Since its inception, the World Wide Web has constantly advanced, with each new version modifying how we interact with the internet. The current stage of this internet evolution is Web 3.0.
63% of digital marketing leaders struggle to offer personalized experiences, according to Gartner. Marketing leaders can leverage Web 3.0 to better understand consumer demand and preferences. Web 3.0 provides relevant customer data, helping digital marketers improve their targeting as well as offer more personalized services.
But what exactly is Web 3.0? Read on to learn more about this technology and how it could potentially impact digital marketers. Let’s begin with the evolution of the web.