You know the number of customer reviews you collect
is important, but the quality of those reviews
plays an equally, if not more, critical role
in your business success.
Hi, I'm Casey and welcome to
3 in 3 with Gartner Digital Markets.
Today, we'll look at 3 key ways high-quality
reviews can help you grow and improve your business.
Buyers rely on customer reviews as a guide
when researching software solutions to best
fit their business needs. When your customer
reviews are overly simplistic or unreliable,
they become less useful for buyers trying to
narrow their options. Encourage customers
to leave personalized honest feedback in their review
of your product.
Honest feedback will not only benefit future
buyers and increase the trustworthiness of your reviews,
it will also help you gauge current customer
satisfaction and the overall effectiveness
of your product.
Legitimate reviews also produce meaningful
data that can enhance marketing,
improved product iteration and development,
and accelerate business growth. Gathering intelligence
or worse paying for intelligence, collected
from fraudulent reviews only results
in inaccurate data, and ultimately,
meaningless insight.
Only collect data insights from trusted
sources that share high-quality verified
reviews.
Ensuring your reviews are verified is a highly
effective way to boost your brand's reputation
and help you reach more qualified buyers.
About 47% of consumers distrust
big brands. A handful of fake,
glowing reviews, aren't worth the risk of significant
damage to your brand's reputation.
A few negative reviews can actually increase
consumer perception of reviews legitimacy
and help buyers make better qualified decisions.
Foster the trust you've built and cultivated online
by prioritizing the quality and validity
of your reviews over the number of positive
reviews you collect.
at Gartner Digital Markets were committed to fighting
fraudulent reviews.
We take our reviews verification process
and reviews integrity very seriously.
Our Quality Assurance team examines every
review shared across our network of sites to
ensure compliance with our strict community guidelines.
To learn more about our verification and
investigation process click the link below.
We're excited about helping businesses like yours
collect, showcase, and leverage insights
from high-quality customer reviews.
Join the thousands of software companies who have trusted
our network to find success.
To learn more about how you can collect and leverage
quality customer reviews. Visit GartnerDigitalMarkets.com
GartnerDigitalMarkets.com and click "Offerings" to
connect with a digital marketing expert today.
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and lead generation.