Having an always-on customer review collection process was fundamental for Auctria to continuously collect feedback from their users to build buyers’ trust. In Auctria’s industry of auction and event fundraising software, there are many key stakeholders and departments involved in the purchase decision. Auctria’s most critical priority was to give their users an outlet to provide feedback without bias. By collecting and showcasing user feedback in third-party reviews, Auctria aimed to boost their digital footprint in the fundraising space to attract more prospective users while they research.