Gartner Research

Aligning Product Responsibilities: Don’t Forget the Organization’s Culture

Define who leads or supports activities across the product life cycle by assessing the effects of organizational culture.

Experts: Chris Meering, Clifton Gilley, David Yockelson

An organization’s cultural approach to products and services, be it technology-, sales- or market-led, impacts the responsibilities within the product team. 

Because the roles and responsibilities of product management frequently overlap with other groups within an organization, not recognizing the dynamics associated with organizational culture can easily result in product organizations that are misaligned and poorly defined.

To address this, product leaders must:

  1. Recognize the type of organizational culture prevalent within their organization and consider how this impacts the ability of their team to achieve strategic goals.
  2. Align the roles and responsibilities of their product teams with the underlying organizational culture in order to meet business objectives.

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