The combined effects of high inflation, labor shortages and supply chain disruptions have undermined the confidence of many tech providers. Unlike the pandemic, product managers (PMs) now find themselves inevitably under pressure in their role to respond to the effects of rising economic turbulence that is emerging from multiple compounding sources.
Although the fundamentals of the PM’s job will not change, the pace and complexity of the PM responses will critically increase. This will require more scenario planning to balance short-term actions with long-term plans.
This document describes four sets of actions product managers should take to manage disruptive forces in times of economic uncertainty and potential recession.
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