Gartner Research

Driving the STREET Process for Emerging Technology and Innovation Adoption


Following the STREET (scope, track, rank, evaluate, evangelize, transfer) process for identifying and evaluating high-impact emerging technologies will enable your organization to focus its innovation activities and avoid the potential disasters of personality-driven investment decisions.

Published: 30 March 2010

ID: G00174060

Analyst(s): Jackie Fenn

Table Of Contents
  • Overview


  • The Role of Emerging Technology Planning
    • Why Plan for Emerging Technologies?
    • Defining Emerging Technology
    • The Importance of Process
  • Overview of the STREET Technology Adoption Process
  • Scope: Establishing the Context for Technology Innovation
    • Top Down: Strategic Direction
    • Bottom Up: Business Issues
    • Out of the Box: Visioning and Scenarios
    • Enterprise Personality: Type A, B and C Characteristics
  • Track: Collecting the Candidates
    • Technology Scan
    • Technology Profiles
  • Rank: Make the Prioritization Explicit
    • Factors for Ranking Technologies
    • Spider Charts
    • Hype Cycles
    • Radar Screens
    • Priority Matrix
    • Technology Scorecards
    • Balancing the Portfolio
    • Taking Action Based on Ranking Results
  • Evaluate: The Deliverable Is a Decision
    • Planning the Evaluation Project
    • What to Evaluate: Benefits, Risks and Costs
    • How to Evaluate: Prototypes, Pilots and Champion/Challenger
    • Technology Evaluation Documents
    • Making the Decision
  • Evangelize: Spreading the Word
    • Marketing
    • Education
    • Networking
    • Driving Change
  • Transfer: Making It Happen
    • Transferring Knowledge Through People
    • Consulting to Operational Development
  • Seven Imperatives for Successful Emerging Technology and Innovation Adoption

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