Gartner Research

Gartner Magic Quadrant for Master Data Management of Customer Data Solutions


Trusted master data is increasingly recognized as a prerequisite for the realization of the digital business, and MDM of customer data is central to that requirement. This Magic Quadrant will help information management leaders find the right vendor of MDM of customer data solutions for their needs.

Published: 11 November 2015

ID: G00271783

Analyst(s): Bill O'Kane , Saul Judah

Table Of Contents

Market Definition/Description

  • Revenue and License Count Estimates

Magic Quadrant

  • Vendor Strengths and Cautions
    • Ataccama
    • IBM (InfoSphere MDM Advanced Edition)
    • IBM (InfoSphere MDM Standard Edition)
    • Informatica
    • Oracle (Siebel UCM)
    • Orchestra Networks
    • Profisee
    • SAP (MDG-C)
    • Talend
    • TIBCO Software
    • VisionWare
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Inclusion Criteria
    • Multiple Products
  • Exclusion Criteria
  • Description of MDM of Customer Data Solutions

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

  • The Need for a Single View of the Customer
  • Market Growth Continues
  • How the Vendors Stack Up
  • Vendors Continue to Invest in Information Stewardship and Governance Technology
  • MDM of Customer Data and Big Data


Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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