Gartner Information Technology Research

Gartner Magic Quadrant for Marketing Resource Management


This Magic Quadrant evaluates vendors of applications that support the management of marketing resources, such as people, plans, budgets, projects, tasks, assets and branded content. It will help IT leaders work with marketing leaders to find an MRM solution.

Published: 08 February 2016

ID: G00274973

Analyst(s): Kimberly Collins

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • BrandMaker
    • BrandSystems
    • Capital ID
    • Code Worldwide
    • Direxxis
    • Elateral
    • IBM
    • Infor
    • MarcomCentral
    • Microsoft
    • Saepio
    • SAP
    • SAS
    • Teradata
    • Wedia
    • Workfront
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.