Gartner Research

Winning in the Platform Game, Part 1: Understand the Game and Determine Your Role

Published: 06 September 2016

Summary

Many traditional enterprises are developing platform business models, joining pure platform players like Airbnb and Uber. CIOs must help executives understand these models and how the enterprise can adapt to the value creation and directional changes that platform businesses will dictate.

Included in Full Research

  • Key Question
  • Opportunities and Challenges
  • How This Report Will Help
  • Acknowledgments
  • Platform businesses reshape and disrupt industries
  • Create a common understanding of platform business model dynamics
  • Determine your enterprise’s platform business role, and take action
  • Platform businesses are successfully reinventing industries
  • The effects of platform businesses have already been felt in several industries, and more disruptions are on the way
  • Platform business models are not just for digital businesses — traditional enterprises must also respond
  • The platform business model is an old concept, but digitalization has given it a powerful new angle
  • A well-designed business architecture is vital to platform business success
  • To compete in increasingly crowded markets, platform businesses must show what differentiates them
  • Consider the roles that provide and consume value through the platform business
  • The four ways incumbent organizations can respond to platform business trends
  • The six critical success factors for an enterprise that decides to become a platform owner
  • Three important considerations for enterprises that choose to collaborate or partner with platform businesses
  • Conclusion
  • Preparing Barclaycard for “platformization”
  • Hotelbeds Group connects travel providers and their consumers to ultimately deliver personalized customer experiences
  • TraceParts Inc.: Building a B2B platform for delivering 3D product models

Access Research

Already a Gartner client?

To view this research and much more, become a client.

Speak with a Gartner specialist to learn how you can access peer and practitioner research backed by proprietary data, insights, advice and tools to help you achieve stronger performance.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Gartner research: Trusted insight for executives and their teams

What is Gartner research?

Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.

Gartner research is unique, thanks to:

Independence and objectivity

Our independence as a research firm enables our experts to provide unbiased advice you can trust.

Actionable insights

Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.

Proprietary methodologies

Our research practices and procedures distill large volumes of data into clear, precise recommendations.

Gartner research is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.

Tap into our experts

We offer one-on-one guidance tailored to your mission-critical priorities.

Pick the right tools and providers

We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.

Create a network

Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.

Experience Gartner Conferences

Join your peers for the unveiling of the latest insights at Gartner conferences.

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.