Published: 28 September 2017
Summary
Live chat is a key engagement channel, and an integral part of an organization's digital customer engagement strategy. Application leaders should follow these best practices to fulfill expectations of convenient, fast and meaningful service and improve customer experience.
Included in Full Research
- Position Live Chat as Part of an Overall, Long-Term Customer Engagement Strategy
- Craft the Customer Service Journey to Offer Personalized Live Chat for Your Website and Mobile Apps
- Create a Comprehensive Knowledge Base to Provide Consistent Responses and Multiple Simultaneous Chats
- Incorporate Advanced Analytics, Artificial Intelligence and Natural-Language Processing Into Your Solution
- Organize the Handling of Live-Chat Sessions in Your Customer Engagement Center
- Design the User Interface With Both Customers and Service Agents in Mind
- Weigh the Differences Between Enterprise-Level Live Chat and Consumer Messaging Apps
- Start Small and Continuously Measure Performance