Gartner Research

Market Guide for Master Data Management of Customer Data Solutions

Published: 22 November 2017

ID: G00316388

Analyst(s): Bill O'Kane , Saul Judah

Summary

Organizations aiming to create a single, trusted view of the customer seek MDM packaged solutions to address the customer data domain. Data and analytics leaders in charge of MDM programs should evaluate vendor offerings against established criteria and use cases.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

Market Recommendations

Gartner Recommended Reading

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