Published: 31 May 2018
Concurrent technology convergence and innovation continue to reshape the CRM business software application market, with M&As matched by new products and services. Application leaders must continue to invest to drive growth and improve CRM and customer experience while complying with regulations.
Analysts:
Nadine LeBlanc, Mark Lewis, Julian Poulter, Saul Judah, Rob Dunie, Jenny Sussin, Ilona Hansen, Melissa Hilbert, Twiggy Lo, Adnan Zijadic, Jason Daigler, Penny Gillespie, Mike Lowndes, Sandy Shen, Yanna Dharmasthira, Christina Klock, Jim Davies, Michael Maziarka, Todd Berkowitz, Tad Travis, TJ Singh, Bern Elliot, Gene Phifer, Drew Kraus, Steve Blood, Ed Thompson, Patrick Sullivan, Melissa Davis, Gareth Herschel, Jim Robinson, Jeff Freyermuth, Olive Huang, Guneet Bharaj, Kensuke Kawabe, Michael Maoz, Brian Manusama, Adam Sarner
Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.
Our independence as a research firm enables our experts to provide unbiased advice you can trust.
Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.
Our research practices and procedures distill large volumes of data into clear, precise recommendations.
We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.
We offer one-on-one guidance tailored to your mission-critical priorities.
We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.
Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.
Gartner clients can log in to access the full library.
Join your peers for the unveiling of the latest insights at Gartner conferences.
©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.
