Gartner Research

Hype Cycle for Digital Commerce, 2018

Published: 25 July 2018

ID: G00340375

Analyst(s): Mike Lowndes

Summary

Digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. This Hype Cycle will help organizations evaluate the suitability of various digital commerce technology capabilities in the market, and to understand their time to maturity and business value.

Table Of Contents

Analysis

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Thing Commerce
    • Marketplace Operation Applications
    • Consumer Messaging Applications for CRM
    • Customer Journey Analytics
  • At the Peak
    • Visual Configuration
    • Digital Experience Platforms
    • Immersive Commerce
    • API-Based Digital Commerce
    • Customer Engagement Hub
    • Digital Ethics
    • Customer Data Platforms
    • Progressive Web Apps
    • Conversational Commerce
    • Recurring Revenue Management
    • Shoppable Media
    • Video Chat for Customer Service
  • Sliding Into the Trough
    • Web Real-Time Communications
    • Virtual Customer Assistants
    • Analytics for Customer Intelligence
    • Knowledge Management for Customer Service
    • Personalization Engines
    • Digital Wallet
    • Enterprise Feedback Management
    • Social for CRM: Social Feedback Management
  • Climbing the Slope
    • Customer-Centric Merchandising and Marketing
    • B2C Dynamic Pricing
    • Price Optimization and Management for B2B
    • MDM of Customer Data
    • CPQ Application Suites
    • DOM
  • Entering the Plateau
    • Digital Commerce SaaS
    • Lead Management
    • Integration Brokerage
    • Fraud Detection
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Log In

Become a client

Learn how to access this content as a Gartner client.

Learn More