Gartner Research

Understanding Gartner’s Hype Cycles

Published: 20 August 2018

ID: G00370163

Analyst(s): Jackie Fenn , Marcus Blosch

Summary

Hype Cycles and Priority Matrices offer a snapshot of the relative market promotion and perceived value of innovations. They highlight overhyped areas, estimate when innovations and trends will reach maturity, and provide actionable advice to help organizations decide when to adopt.

Table Of Contents

Analysis

  • What Is the Hype Cycle?
  • Positioning an Innovation on the Hype Cycle
    • On the Rise
    • At the Peak
    • Sliding Into the Trough
    • Climbing the Slope
    • Entering the Plateau
  • Why the Hype Cycle Matters: Traps and Opportunities
  • How to Use the Hype Cycle: Adoption Strategies
  • The Hype Cycle Toolkit
  • The Priority Matrix
  • Other Hype Cycle Fields
    • Market Penetration
    • Correspondence Between Hype Cycle Fields
    • Maturity Rating
  • Hype Cycle Q&A
  • Advanced Hype Cycle Topics
    • Hype Cycle Speed
    • Industry Variations
    • “Double Peak” Hype Cycles
    • Special Hype Cycle Circumstances

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