Published: 06 September 2018
Analyst(s): Marketing Research Team
Marketing leaders are often challenged to direct or redirect teams who decide how much and what types of data to use when personalizing content or ad placements. Clorox’s process balances the reach, relevance and costs of personalization to deliver optimal returns.
Constrained Data Dimensions
Business Case for Additional Data Dimensions
About This Research
Recommended by the Authors
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