Gartner Research

Data Dimension Prioritization Process in Marketing (Clorox)

Published: 06 September 2018

ID: G00703687

Analyst(s): Marketing Research Team

Summary

Marketing leaders are often challenged to direct or redirect teams who decide how much and what types of data to use when personalizing content or ad placements. Clorox’s process balances the reach, relevance and costs of personalization to deliver optimal returns.

Table Of Contents

Overview

Solution Highlights

Challenge

Solution

Constrained Data Dimensions

Business Case for Additional Data Dimensions

Results

Recommendations

About This Research

Recommended by the Authors

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