Gartner Research

Understanding Gartner’s Enterprise Technology Adoption Profiles

Published: 26 September 2018

ID: G00368724

Analyst(s): John-David Lovelock , Hank Barnes , Heather Colella , Derry Finkeldey


An enterprise’s attitudes toward planning, control and pace of change influence how it approaches technology decisions. Gartner’s ETA Profile relies on an algorithm that categorizes enterprises to understand behaviors that impact CIOs and the vendors that serve them.

Table Of Contents


  • What Is the Gartner ETA Profile Framework?
    • Gartner ETA Profile Descriptions
  • How to Use Gartner ETA Profiles
    • Value to CIOs
    • Value to Technology and Service Providers
  • How ETA Profiles Are Determined
    • Can ETA Profiles Change Within an Enterprise?
    • The Seven Questions Behind the ETA Profile
  • Frequently Asked Questions

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