Gartner Research

Hype Cycle for CRM Sales Technology, 2019

Published: 10 July 2019

Summary

This Hype Cycle will help application leaders supporting sales to assess the relative maturity and business impact of sales technologies. Those technologies that are mature have become must-have costs of doing business, while those that are emerging are a source of competitive advantage.

Included in Full Research

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Blockchain for Lead Generation
    • Partner Data Exchange Platforms
    • IoT for CRM Sales
    • Knowledge Graphs for Sales
    • Conversational Engagement Analytics for Sales
    • Algorithmic Guided Selling
    • Sales Engagement Platforms
  • At the Peak
    • Digital Adoption Solutions
    • Virtual Digital Sales Assistant
    • BI Search/Natural Language Query
    • Relationship Intelligence
    • Voice-Driven Sales Apps
    • Embedded Analytics
  • Sliding Into the Trough
    • Customer Success Management
    • Quota Planning and Optimization
    • Voice of the Customer
    • Strategic Account Management
    • Account-Based Marketing Platforms
    • Predictive Sales Forecasting
    • Integrated Planning
    • Mobile Sales Productivity
    • Sales Training and Coaching Solutions
    • Sales Acceleration
    • Recurring Revenue Management
  • Climbing the Slope
    • Visual Configuration
    • Sales Performance Management
    • MDM of Customer Data
    • Territory Planning and Optimization
    • Price Optimization and Management for B2B
  • Entering the Plateau
    • Partner Relationship Management (PRM)
    • Sales Contract Management
    • Data Intelligence Solutions for Sales
    • CPQ Application Suites
    • Digital Content Management for Sales
    • Lead Management
    • Sales KPI Analytics
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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