Gartner Research

Hype Cycle for Oil and Gas, 2019

Published: 06 August 2019


Oil and gas companies have become eager to adopt new digital technologies and transform their operating practices. This Hype Cycle provides CIOs with deep assessments for 37 capabilities and technologies with the highest potential to improve oil and gas business performance.

Included in Full Research

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off The Hype Cycle
  • On the Rise
    • AI Bots in Oil and Gas
    • Autonomous Underwater Vehicles in Oil and Gas
    • Artificial General Intelligence
    • Augmented Intelligence
    • Autonomous Mobile Robots in Oil and Gas
    • Augmented Reality/Virtual Reality in Oil and Gas
  • At the Peak
    • Blockchain in Oil and Gas
    • Cloud HPC for Upstream Modeling
    • Digital Twins in Oil and Gas
    • Edge Computing
    • Conversational User Interfaces
    • Product-Centric Delivery Model
    • 3D Printing in Oil and Gas
    • Robotic Process Automation
    • Machine Learning
    • Remote Operations
    • Integrated Planning and Operations
  • Sliding Into the Trough
    • Design Thinking
    • Geospatial Platform
    • Digital Dexterity
    • Internet of Things in Oil and Gas
    • API Management PaaS
    • Mobility in Oil and Gas
    • Data Lakes
    • Upstream Modeling Suites
    • Portfolio Management Solutions
    • API Economy
    • Operational Technology Security
    • Asset Performance Management
    • IT/OT Alignment
  • Climbing the Slope
    • DevOps
    • Asset Investment Planning
    • Cloud-Based Engineering Information Management
    • Cloud Computing
    • Hydrocarbon Accounting Platforms
    • Petroleum Economic Solutions
    • Drones in Oil and Gas
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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The Hype Cycle: Understanding the pitfalls and opportunities of innovations

How does a Gartner Hype Cycle™ work?

A Gartner Hype Cycle provides an objective map that helps you understand the real risks and opportunities of innovation, so you can avoid adopting something too early, giving up too soon, adopting too late, or hanging on too long. Every Hype Cycle includes five phases:

The innovation trigger starts when an event, like a technological breakthrough or a product launch, gets people talking.

The peak of inflated expectations is when product usage increases, but there’s still more hype than proof that the innovation can deliver what you need.

The trough of disillusionment happens when the original excitement wears off and early adopters report performance issues and low ROI.

The slope of enlightenment occurs when early adopters see initial benefits and others start to understand how to adapt the innovation to their organizations.

The plateau of productivity marks the point at which more users see real-world benefits and the innovation goes mainstream.

The Hype Cycle is more than just a diagram. You also get:

Evidence-backed insight

Hype Cycles tap into deep research, surveys and conversations with technology suppliers and Gartner clients.

An analysis of objective and value

The y-axis measures expectations. The x-axis relates them to the proven value of that innovation over time.

A long-term view

It often takes between three and five years for an innovation to move through the Hype Cycle, but some fall off along the way.

Gartner Hype Cycle is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.

Pick the right provider with confidence

We work with you to select the best-fit provider to avoid the costly repercussions of a poor decision.

Align deal structures and optimize spend

We benchmark pricing against the market so you avoid unnecessary charges.

Reduce complexity and risk

We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.

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