Published: 12 August 2019
Summary
Sellers see territory planning as a burden unless it helps them make quota. If sellers don’t recognize the value, they won’t invest the effort. Sales operations leaders break this cycle by using CRM to track high-impact activities and providing insights through diagnostic and predictive analytics.
Included in Full Research
- Facilitate the Planning Process by Providing Sellers and Managers With Comprehensive and Recurring Territory Data Analyses
- Initiate the Territory Planning Cycle With “Push” Reporting
- Support the Territory Planning Cycle With “Pull” Reporting
- Enrich Data That Supports Territory Planning by Defining High-Impact Activities and Enabling CRM/SFA Tracking