Gartner Research

Optimize Sales Execution With Artificial Intelligence for B2B Guided Selling

Published: 24 June 2020

ID: G00728842

Analyst(s): Theodore (Tad) Travis , Mark Lewis , Mark Paine


In response to the COVID-19 pandemic, B2B sales organizations are exploring new ways to enforce sales process consistency and discipline. Application leaders that support sales technology should help sellers improve sales execution by adding AI-based guided selling to their CRM roadmaps.

Table Of Contents



Impacts and Recommendations

Gartner Recommended Reading

Note 1: Preparing for AI-Based Selling

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