Published: 10 May 2022
CEO interest in developing sustainable products is growing rapidly but varies by market segment. To capitalize on this, offering managers at consultancies should prioritize prospects that best fit the target market profile, and then align their offerings to prospects’ sustainability maturity levels.
Environmental sustainability is the third most important factor driving CEOs’ investment in new and improved products, behind only function/performance and quality.
CEOs’ level of focus on sustainability, both in terms of their product investments and within their wider organizations, varies considerably depending on their organizations’ enterprise profile and buying dynamics.
Demand for consulting services to help clients with sustainable product innovation is likely to be stronger among large, well-established organizations that are based outside North America, operate in asset-intensive industries and take a pioneering approach to business innovation.
Offering managers planning to segment the market for sustainability innovation consulting services
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