Gartner Research

Goal Setting That Maximizes Performance

Published: 12 December 2022

Summary

Less than half of employees agree that the time it takes to set goals is worth it. Talent management leaders can make goal setting more useful to employees’ day-to-day work by providing them with the guidance and tools they need to create and achieve team-aligned, long-term and ambitious goals.

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Overview

Key Findings
  • Individual employee goals that are coordinated with team goals are more effective at increasing performance and engagement than those that are not coordinated.

  • Long-term goals are more effective than short-term goals.

  • Ambitious goals are more effective than those that are easily achievable.

Recommendations

Talent management leaders who want to increase the effectiveness of goal-setting should:

  • Prepare employees to coordinate individual goals with team goals by providing relevant tools and processes.

  • Require employees to create and maintain flexible long-term goals by ensuring employees receive frequent communications on evolving business priorities.

  • Encourage employees to set ambitious goals by teaching them how to define, visualize and achieve

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Analysts:

Talent Management Research Team

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