Gartner Research

Magic Quadrants and MarketScopes: How Gartner Evaluates Vendors Within a Market

Published: 22 January 2008

ID: G00131166

Analyst(s): Jenni Lehman

Summary

Magic Quadrants and MarketScopes offer visual snapshots of a market's direction, maturity and participants. Understanding our research methodology will help you use these models effectively when choosing a product or service, or managing a vendor relationship.

Table Of Contents
  • Magic Quadrants and MarketScopes
  • Qualitative Market Analysis
    • Identify the Market
    • Select the Vendors
    • Define the Rating Criteria
    • Research the Market
    • Evaluate the Vendors
    • Publish the Research
  • Magic Quadrants
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players
    • How to Use a Magic Quadrant
  • MarketScopes
    • MarketScope Ratings
    • How to Use a MarketScope
  • Frequently Asked Questions

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