Gartner Expert

Alan Antin

VP Analyst

Alan Antin is a Senior Research Director on the Technology and Service Provider (TSP) Product Marketer team. He provides go-to-market advice to help clients improve their marketing effectiveness with an emphasis on positioning, messaging and demand generation strategy.

Alan has more than 20 years of high-technology marketing and product management experience. He held senior marketing leadership positions at Polar and Coty, and led the marketing function for a number of technology startups. As the head of marketing he has led positioning and messaging, demand generation (field marketing, events and digital), content development, partner marketing, sales enablement, customer education and eCommerce development.

Previous experience

Alan has served in various marketing roles for leading brand franchises at Unilever, Reckitt & Benckiser, and Polar. As VP Marketing for Polar, he managed wearable product marketing programs in retail channels throughout the Americas region and managed demand generation and customer success solutions for B2B customers in healthcare, education, fitness, and team sports markets.

Professional background


VP Marketing

DataKey Consulting

Senior Consultant

Polar Electro

VP Marketing

Areas of coverage

Marketing and Sales Execution for Tech CEOs

Corporate Development and Growth Strategy for Tech CEOs

Messaging and Differentiation

Demand Generation

Technology Marketing Effectiveness (retired)


M.S.I.A., Marketing, Carnegie Mellon University

B.A., History, Brandeis University

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Top Issues That I Help Clients Address

1Go-to-market strategies

2Improving content through document reviews and messaging development

3Creating differentiated, customer-centric stories

4Developing and optimizing demand generation strategies

5Growing business in new market segments