Alan Antin is a Senior Research Director on the Technology and Service Provider (TSP) Product Marketer team. He provides go-to-market advice to help clients improve their marketing effectiveness with an emphasis on positioning, messaging and demand generation strategy.
Alan has more than 20 years of high-technology marketing and product management experience. He held senior marketing leadership positions at Polar and Coty, and led the marketing function for a number of technology startups. As the head of marketing he has led positioning and messaging, demand generation (field marketing, events and digital), content development, partner marketing, sales enablement, customer education and eCommerce development.
Alan has served in various marketing roles for leading brand franchises at Unilever, Reckitt & Benckiser, and Polar. As VP Marketing for Polar, he managed wearable product marketing programs in retail channels throughout the Americas region and managed demand generation and customer success solutions for B2B customers in healthcare, education, fitness, and team sports markets.
Marketing and Sales Execution for Tech CEOs
Corporate Development and Growth Strategy for Tech CEOs
Messaging and Differentiation
Technology Marketing Effectiveness (retired)
M.S.I.A., Marketing, Carnegie Mellon University
B.A., History, Brandeis University
2Improving content through document reviews and messaging development
3Creating differentiated, customer-centric stories
4Developing and optimizing demand generation strategies
5Growing business in new market segments