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Gartner Expert
Alastair Woolcock
VP Analyst
Alastair Woolcock is a Vice President Analyst, focusing on GTM strategy, buyer friction, sales performance, RevOps, marketing, positioning, and channels + ecosystems. He is a member of the research groups in customer engagement, analytics, and AI, plus digital business leaders. Mr. Woolcock focuses on C-level executives in the Fortune 500 and high-velocity growth companies to help them anticipate changes to business models and identify growth opportunities. He helps organizations understand "how" to build executable strategies for immediate results while having a vision for the next three years to improve their market position and growth.
Previous experience
Prior to joining Gartner, Mr. Woolcock was a Strategy Management Consultant to marquee brands in the Fortune 100 space focused on digital engagement, sales transformation, new market development, managed services, and outsourcing. Verticals serviced ranged from high-tech, transportation, retail, oil and gas, and finance in USA, Canada, Mexico and Western Europe.
He has held leadership positions with Long View Systems, Credera, Trafalgar Capital and CAVU Global, where he helped to expand and open new markets domestically and internationally, engage with product development, and build high-performance/high-velocity sales and marketing organizations.
Mr. Woolcock has been an interviewed previously on market changes by CNBC, Fox Business News, CRN Magazine and Oilweek Magazine.
He was a Sr. Executive Leader opening net new market teams in three countries, aiding and driving offering development with practice/product leaders, along with building sales and marketing organizations. He lead strategy teams for market messaging and GTM approach. He built outsourcing ITO services for midmarket to enterprise teams. He lead numerous channel development strategies with global OEMs through to new market entrants both as an external adviser to strategy organizations and internal use.
Boutique strength in developing service offerings in Blockchain, AI & Analytics impact on revenue creation and customer engagement.
Externally, Mr. Woolcock consulted with clients like McDonald's, Alteryx, Bremer Bank, National Bank of Canada, Hess, WestJet Airlines and more on digital strategy, outsourcing approach, sourcing strategy, and pricing. He led IT transformation through sourcing and digital engagement for revenue growth.
Professional background
Credera
Principal (Strategy)
Long View Systems
North American General Manager SBS
Trafalgar Capital
Partner
Areas of coverage
Marketing Leadership and Strategy
Business Performance Management for Tech CEOs
Messaging and Differentiation
Marketing Impact
Marketing Agility
Education
Presidents Scholarship, University of Victoria
Top Issues That I Help Clients Address
1Developing a Go-to-Market Strategy and Framework
2Geo Expansion
3Sales and Marketing futures - RevOps
4Sales Enablement and Effectiveness
5AI Futures in Sales