- Gartner client? Log in for personalized search results.
Gartner Expert
Amber Gallihar Boyes
Director Analyst
Amber Gallihar Boyes is a Director Analyst helping equip CMOs and Heads of Communication with what is needed to grow their organizations and map their path to mastery of reputation and brand management, crisis communications, PR and social media.
As a former practitioner, Amber is highly skilled at navigating complex external organizations to drive communication effectiveness across various audiences and channels. Amber's experience spans social media, influencer and content marketing, media relations and integrated creative brand campaigns as a former lead counselor at an integrated marketing communications agency.
Previous experience
During her agency career, Amber counseled clients on PR and social media strategies, executed award-winning integrated external communication programs, led cross-agency collaboration efforts and supported the development of internal and external communication teams for multiple Fortune 500 brands.
Professional background
Gartner
Director, Analyst
Marcus Thomas LLC
PR Account Director
LiefKarson Public Relations
Sr. PR Account Executive
Areas of coverage
Marketing and Communications Organization and Talent
Marketing and Communications Leadership and Strategy
Content Marketing and Management
Communications
Education
B.S., Public Relations, School of Journalism and Mass Communication, Kent State University
Top Issues That I Help Clients Address
1How do I improve the effectiveness of my external communication efforts (specifically PR, influencer and social media)?
2How do I measure the impact of my external communication efforts?
3How do I select the right social listening tools to help optimize my external communication efforts?
4How do I optimize my PR agency partnerships?
5How can PR effectively integrate with marketing and other organizational functions?