Gartner Expert

Amber Gallihar Boyes

Director Analyst

Amber Gallihar Boyes is a Director Analyst helping equip CMOs, brand and communications leaders with reputation and brand management, crisis communications, PR and social media.

As a former practitioner, Amber is highly skilled at navigating complex external organizations to drive communication effectiveness across various audiences and channels. Amber's experience spans social media, influencer and content marketing, media relations and integrated creative brand campaigns as a former lead counselor at an integrated marketing communications agency.

Previous experience

During her agency career, Amber counseled clients on PR and social media strategies, executed award-winning integrated external communications programs, led cross-agency collaboration efforts and supported the development of internal and external communication teams for multiple Fortune 500 brands.

Professional background


Director, Analyst

Marcus Thomas LLC

PR Account Director

LiefKarson Public Relations

Sr. PR Account Executive

Areas of coverage

Marketing Organization and Talent

Marketing Channels and Content

Brand Management

Communications Strategy and Functional Leadership

Reputation Management


B.S., Public Relations, School of Journalism and Mass Communication, Kent State University

Read More Read Less

Top Issues That I Help Clients Address

1How do I improve the effectiveness of my external communication efforts (specifically PR, influencer and social media)?

2How do I measure the impact of my external communication efforts?

3How do I select the right social listening tools to help optimize my external communication efforts?

4How do I optimize my PR agency partnerships?

5How can PR effectively integrate with marketing and other organizational functions?