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Gartner Expert
Amber Gallihar Boyes
Director Analyst
Amber Gallihar Boyes is a Director Analyst helping equip CMOs, brand and communications leaders with reputation and brand management, crisis communications, PR and social media.
As a former practitioner, Amber is highly skilled at navigating complex external organizations to drive communication effectiveness across various audiences and channels. Amber's experience spans social media, influencer and content marketing, media relations and integrated creative brand campaigns as a former lead counselor at an integrated marketing communications agency.
Previous experience
During her agency career, Amber counseled clients on PR and social media strategies, executed award-winning integrated external communications programs, led cross-agency collaboration efforts and supported the development of internal and external communication teams for multiple Fortune 500 brands.
Professional background
Gartner
Director, Analyst
Marcus Thomas LLC
PR Account Director
LiefKarson Public Relations
Sr. PR Account Executive
Areas of coverage
Marketing Organization and Talent
Marketing Channels and Content
Brand Management
Communications Strategy and Functional Leadership
Reputation Management
Education
B.S., Public Relations, School of Journalism and Mass Communication, Kent State University
Top Issues That I Help Clients Address
1How do I improve the effectiveness of my external communication efforts (specifically PR, influencer and social media)?
2How do I measure the impact of my external communication efforts?
3How do I select the right social listening tools to help optimize my external communication efforts?
4How do I optimize my PR agency partnerships?
5How can PR effectively integrate with marketing and other organizational functions?