Gartner Expert

Amber Gallihar Boyes

Director Analyst

Amber Gallihar Boyes is a Director Analyst helping equip CMOs and Heads of Communication with what is needed to grow their organizations and map their path to mastery of reputation and brand management, crisis communications, PR and social media.

As a former practitioner, Amber is highly skilled at navigating complex external organizations to drive communication effectiveness across various audiences and channels. Amber's experience spans social media, influencer and content marketing, media relations and integrated creative brand campaigns as a former lead counselor at an integrated marketing communications agency.

Previous experience

During her agency career, Amber counseled clients on PR and social media strategies, executed award-winning integrated external communication programs, led cross-agency collaboration efforts and supported the development of internal and external communication teams for multiple Fortune 500 brands.

Professional background

Gartner

Director, Analyst

Marcus Thomas LLC

PR Account Director

LiefKarson Public Relations

Sr. PR Account Executive

Areas of coverage

Marketing and Communications Organization and Talent

Marketing and Communications Leadership and Strategy

Content Marketing and Management

Communications

Education

B.S., Public Relations, School of Journalism and Mass Communication, Kent State University

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Top Issues That I Help Clients Address

1How do I improve the effectiveness of my external communication efforts (specifically PR, influencer and social media)?

2How do I measure the impact of my external communication efforts?

3How do I select the right social listening tools to help optimize my external communication efforts?

4How do I optimize my PR agency partnerships?

5How can PR effectively integrate with marketing and other organizational functions?