- Gartner client? Log in for personalized search results.
Gartner Expert
Amy Jenkins
Sr Director Analyst
Amy Jenkins is a Director, Analyst on the Technology and Service Provider Product Marketer team at Gartner, where she advises clients on improving their demand generation and marketing operations efforts. Her areas of focus include martech, segmentation, lead management, campaign management and budgets.
Previous experience
Ms. Jenkins has more than 16 years of B2B high-technology marketing experience for software and service vendors. Amy has led teams of marketers towards adopting modern marketing best practices and specializes in creating impactful marketing campaigns, improving departmental collaboration and streamlining business processes to improve team member efficiencies. In her most recent role at Teradata, she architected the company's marketing technology ecosystem including analytics dashboards to report on marketing effectiveness. She also developed and launched a cohesive lead management program for the global sales and marketing organization.
Professional background
Teradata
Director, Marketing Technology
Aprimo
Manager, Marketing Automation & Campaign Execution
Vontoo
Marketing Manager
Areas of coverage
Demand Generation
Marketing Impact
Marketing Planning and Performance
Education
B.S., Business, Kelley School of Business at Indiana University - Bloomington