Amy Jenkins is a Director, Analyst on the Technology and Service Provider Product Marketer team at Gartner, where she advises clients on improving their demand generation and marketing operations efforts. Her areas of focus include martech, segmentation, lead management, campaign management and budgets.
Ms. Jenkins has more than 16 years of B2B high-technology marketing experience for software and service vendors. Amy has led teams of marketers towards adopting modern marketing best practices and specializes in creating impactful marketing campaigns, improving departmental collaboration and streamlining business processes to improve team member efficiencies. In her most recent role at Teradata, she architected the company's marketing technology ecosystem including analytics dashboards to report on marketing effectiveness. She also developed and launched a cohesive lead management program for the global sales and marketing organization.
Director, Marketing Technology
Manager, Marketing Automation & Campaign Execution
Marketing Planning and Performance
B.S., Business, Kelley School of Business at Indiana University - Bloomington