Experts

Andrew Frank

Distinguished VP Analyst

Andrew Frank covers marketing and advertising.

As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals.

He also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing among Internet of Things (IoT).

Mr. Frank also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.

Roles and responsibility

Chief Marketing Technologist, Digital Marketing, Research, Media Planning, Business Development, Chief Digital Officers, Media Innovators

Previous experience

Mr. Frank has spent more than 28 years focusing on technology-driven innovation for major media companies, ad agencies, and startups, and the last 15 focused on interactive marketing and internet development, providing him with knowledge not just of the technologies, but also of the business goals and practices of media and advertising companies.

Professional background

Organic (an Omnicom Company)

Group Director of Engineering

Viant

Vice President and CTO, Media & Entertainment

Ogilvy & Mather Interactive

Vice President, Partner, Head of Technical Design

Areas of coverage

Marketing Technology and Emerging Trends

Marketing Data and Analytics

Mobile Marketing

Customer Experience Design and Execution

Advertising

Education

B.A., with high honors, Wesleyan University

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Top Issues That I Help Clients Address

1Use AI and data to optimize marketing

2Navigate the complex landscape of advertising, media and marketing tech

3Define marketing's role in digital business

4Build marketing relationships while complying with GDPR and related privacy requirements

5Help marketers apply and innovate with advanced marketing technology and trends