Gartner Expert
Annette Zimmermann
VP Analyst
Annette Zimmermann is a VP Analyst in the TSP Product Management team, and her coverage focus is supporting product managers in various markets including personal devices and indoor location services (asset and people tracking) in their efforts for product differentiation and competitive analysis. She helps product teams with effective value communication and ROI demonstration. Her research also covers location analytics, digital health and Emotion AI and sensing. Ms. Zimmermann is Gartner's Complex Vendor Lead for Apple.
Her coverage extends to indoor location and location intelligence platforms where she supports IT Leaders analyzing a wide area of location technologies including BLE beacons, Wi-Fi, RFID, UWB, etc. Furthermore, helping with the realization of beacon projects in industries such as retail, manufacturing, healthcare and logistics is also part of her coverage.
Previous experience
Before joining Gartner, Ms. Zimmermann was a Management Consultant at Barkawi & Partner based in Munich, Germany.
Professional background
Barkawi & Partner
Consultant
Areas of coverage
Analytics, BI and Data Science Solutions
Artificial Intelligence
Product Planning
Product Development
Technology Market Essentials
Education
Master of Arts, Cum Laude, Science, Society and Technology Studies, University of Maastricht
Master of International Business, International Business Studies, University of Maastricht
Top Issues That I Help Clients Address
1Helping product manager in mobile devices (indoor) location service providers with competitive analysis and differentiation
2Indoor location services: Help IT Leaders with their strategy to deploy an indoor location/LI platform
3Discuss with end-users new technology trends and use cases in Emotion AI
4Helping IT Leaders with deciding on the right indoor location technology and provide insight on technology outlook
5Apple's strategy
Latest blog posts
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