Gartner Expert

Annette Zimmermann

VP Analyst

Annette Zimmermann is a VP Analyst in the Emerging Technologies and Trends team, and her coverage focus is supporting product leaders in various markets including personal devices and indoor location services. Especially on the topic of location technologies, she also spends a large portion of her time with Gartner's IT end-user clients to help with their asset and people tracking initiatives across various industries. This includes the analysis of a wide area of location technologies such as BLE, Wi-Fi, RFID and UWB.

As part of Gartner's emerging technologies research initiatives, Ms. Zimmermann's topics expand to an additional area: AI Services, AI Avatars and Emotion AI technologies, the latter encompassing technologies such as voice-based emotion analysis and computer vision-based facial expression detection.

Finally, she helps Technology and Service Providers with their environmental sustainability efforts. In her research she discusses key sustainability concepts such as circularity and opportunities of enabling technologies. Further, her insights help TSP product leaders to shape their product strategy by making environmental goals such as Sustainability by Design an integral part of it.

Previous experience

Before joining Gartner, Ms. Zimmermann was a Management Consultant at Barkawi & Partner based in Munich, Germany.

Professional background

Barkawi & Partner


Areas of coverage

Analytics, BI and Data Science Solutions

Artificial Intelligence

Product/Service Discovery and Validation

Product/Service Design and Creation

Technology Market Essentials


Master of Arts, Cum Laude, Science, Society and Technology Studies, University of Maastricht

Master of International Business, International Business Studies, University of Maastricht

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Top Issues That I Help Clients Address

1Helping product leaders in indoor location service providers with competitive analysis and differentiation

2Indoor location services: Help IT Leaders with their strategy to deploy an indoor location/asset tracking solutions

3Adoption trends, challenges and use cases with regards to Emotion AI Technologies and AI Services.

4discuss with technology providers how sustainability impacts their product strategy

5Apple's strategy