Gartner Expert

Annette Zimmermann

VP Analyst

Annette Zimmermann is a VP Analyst in the TSP Product Management team, and her coverage focus is supporting product managers in various markets including personal devices and indoor location services (asset and people tracking) in their efforts for product differentiation and competitive analysis. She helps product teams with effective value communication and ROI demonstration. Her research also covers location analytics, digital health and Emotion AI and sensing. Ms. Zimmermann is Gartner's Complex Vendor Lead for Apple.

Her coverage extends to indoor location and location intelligence platforms where she supports IT Leaders analyzing a wide area of location technologies including BLE beacons, Wi-Fi, RFID, UWB, etc. Furthermore, helping with the realization of beacon projects in industries such as retail, manufacturing, healthcare and logistics is also part of her coverage.

Previous experience

Before joining Gartner, Ms. Zimmermann was a Management Consultant at Barkawi & Partner based in Munich, Germany.

Professional background

Barkawi & Partner


Areas of coverage

Analytics, BI and Data Science Solutions

Artificial Intelligence

Product Planning

Product Development

Technology Market Essentials


Master of Arts, Cum Laude, Science, Society and Technology Studies, University of Maastricht

Master of International Business, International Business Studies, University of Maastricht

Read More Read Less

Top Issues That I Help Clients Address

1Helping product manager in mobile devices (indoor) location service providers with competitive analysis and differentiation

2Indoor location services: Help IT Leaders with their strategy to deploy an indoor location/LI platform

3Discuss with end-users new technology trends and use cases in Emotion AI

4Helping IT Leaders with deciding on the right indoor location technology and provide insight on technology outlook

5Apple's strategy